Monday, May 30, 2011

LinkedIn: The New Social Media Law Journal

Remember when there was almost no reason to go to LinkedIn? You posted your online resume and forgot about it. Then, they added status updates… which no one really updated (except for linking Twitter feeds which... well, I read on Twitter). Maybe you had some discussions in your groups. But now, they’ve added some truly great content and an excellent reason to actually visit the site: LinkedIn Today.

LinkedIn Today shows you “The most shared news on LinkedIn,” powered by LinkedIn and Twitter. It also has a specific section for law, called Law Today. Law Today shows you the most shared news by people in the law industry! LinkedIn, of course, knows which industries its users are in, creating a powerful social media law journal.

In a way, this is similar to Twitter trending topics, but the trends are powered by legal professionals. By comparison, Twitter trends are powered by… how to put this nicely… people whose favorite “artist” is Justin Bieber and who think it’s funny to tell you that Bill Cosby died (for the fifth time this month). You can also see which people in your LinkedIn network shared the popular news items (including your extended network, i.e. 2nd and 3rd tier connections).

I think this is a great source for identifying the big stories in our profession on any given day. I hope LinkedIn has plans to drill down even further in the future by creating pages for more specific fields… ya know, like employment law.

I guess now is also a good time to point out that I have added the LinkedIn Share button to every Lawffice Space post on the website. Now, you can easily share my posts with your LinkedIn network, and help create the Law Today!

Sidenote: I also replaced the tweetmeme retweet button with the official Twitter button for a few reasons: more accurate counts, the URL shortener displays part of the real URL when there’s space, and it even matches the color scheme a little better.

Posted by Philip Miles, an attorney with McQuaide Blasko in State College, Pennsylvania in the firm's civil litigation and labor and employment law practice groups.